Microsoft’s AI Evolution: Rebranding Copilot in 2024

Business Chat Microsoft

Microsoft is preparing to make significant changes to its AI offerings by rebranding its widely recognized “Microsoft Copilot” across various platforms. The tech giant is reportedly planning to rename its AI-powered chatbot for business users, aligning it more closely with its flagship productivity suite, Microsoft 365. This rebranding will see the introduction of new names across different Office applications and business tools, signaling a shift in Microsoft’s AI strategy.

According to reports from reliable sources, including The Verge, Microsoft is in the process of rebranding its “Microsoft Copilot” to “Microsoft 365 Copilot.” This change underscores Microsoft’s intention to emphasize the integration of AI within its subscription-based Microsoft 365 suite. The rebranding will affect various Copilot features, such as “Copilot in Word,” which will soon be known as “Microsoft 365 Copilot in Word.”

This branding update extends to other AI-driven tools within the Microsoft 365 ecosystem. For instance, specialized versions of Copilot for Sales, Service, and Finance will be renamed under the new branding scheme, potentially becoming “Microsoft 365 Copilot for Sales” and so on. This move reflects Microsoft’s broader vision of embedding AI deeper into its core business software offerings.

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